[META] Track 2: Starshot product marketing section

Created on 13 June 2024, 3 months ago
Updated 16 August 2024, 22 days ago

Summary

Create an in-depth product section for Starshot on Drupal.org, guided by a new product positioning and messaging guide. This section should feature approximately 10 pages of marketing content, competitive comparisons, a 2-minute promo video, a 10-minute in-depth video, images, and more.

Work to be done for official launch (in scope)

  • Create a product messaging and positioning guide
  • Create content for different personas: why is Starsthot great for developers, content creators, marketers, agencies, etc
  • Create feature pages with nice screenshots
  • Solicit feedback from the community
  • Test that messaging/position resonates with the different audiences
  • Potentially conduct some competitive research/analysis to see how we can differentiate Drupal Starshot
  • 2-minute teaser video
  • 10-minute educational video for researchers

Out of scope for official launch

  • Translation of content

Target milestone

First official release of Drupal Starshot

Skills required

  • Product marketer
  • UX researcher
  • Designer
  • Videographer
  • Developer

Blockers / dependencies

  • Requires help from the Drupal Association
  • Requires coordination with Drupal Marketing Committee / Promote Drupal
  • Drupal Starshot Leadership team needs to sign off

Track lead

Suzanne Dergacheva ( pixelite β†’ )

πŸ“Œ Task
Status

Active

Component

Product Marketing

Created by

πŸ‡¦πŸ‡ΊAustralia pameeela

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