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This is a generic feature that layout builder does not have, ie. adding content via relationships and there is a long-term effort to add this functionality ✨ Make it possible to add relationships to layout builder Needs work .
In the meantime, you can create a view that displays the logo, and add a relationship to the user, and a contextual filter to capture the user of the current page. Then add the view block to the layout. This is a very very simple explanation of how to solve this, and you'll better tutorials with a bit of searching.