mel-miller → credited eatings → .
First thought, a content one:
It's been my experience with both commercial and non-profit endeavors that if a design + content strategy requires a 'Why $product' page, then the design isn't fully baked.
More specifically, what would we put on a 'Why Drupal?' page that shouldn't be on the homepage itself? Why force users to dig even more?
Secondly, the CTA strategy on the page is weak and unclear to me.
The page seems targeted to extremely top-of-funnel CMS buyers. The only meaningful CTAs within the first 3+ viewports of scrolling are demand-gen content (case studies, etc), and it isn't until the fourth viewport of scrolling that a visitor can take an action that leads to actually interacting with Drupal.
That's understandable if the intent of the redesign is to pivot d.o into some sort of an organic demand generation engine, but I contend that would be a major site strategy shift that warrants further explanation and socialization from the content and marketing teams.
seantwalsh → credited eatings → .