I'm reviewing stats for my ads and the numbers doesn't seem very realistic. I have number of ads showing on the page, I see that with every page refresh they seem to load randomly.
However, numbers in stats:
1. Do not sum up to the number of page imnpressions we can see in Google Analytics - aren't even close to that number
2. Have huge differences between the days with similar number of PVs in GA and similar number of ads runninf on the website. For example, one banne has almost 3,000 impressions on one day and 60 on another
3. Todays impressions are usually way higher than in any other days (like 20-30 times more)
I'm not raising a bug, as I'm not sure yet if it's a bug, maybe I'm missing some configuration? Any help/sugegestions would be much appreciated.
1. I have following permissions for anonymous users:
2. View displaying simpleads banner on the front is not cached
3. Ads are not cached by external proxy
I'd be grateful for advice what else should I check
Active
2.0
User interface
Confirmed, according to my feelings, the ad impressions are considered incorrect. I displayed one ad on the page (it's basically the only one in the system), and the site is located on a domain that is unknown to anyone. Each page load with one ad gives either +3 or +12 impressions in the statistics.