Prebid : Programmatic Advertising

I'm tasked with implementing "prebid" advertising on one of our client sites.

I can do this completely separate of the DFP module but thought this might be something that could be beneficial to others. I was curious if anyone had thoughts as to whether this was something that even belonged in the DFP module or if it should be a sub-module or an entirely new module.

I feel this functionality belongs in the DFP module since prebid is dependent on googletag.

If you read the documentation, or talk to someone from OAO, you'll find that the data needed by each bidder can vary drastically. I feel there should be some standardization...but this is for a different conversation. Because of this, I wanted to implement a group of settings that allows the administrator the ability to add multiple bidders. Take a look at any two bidders, e.g., OpenX vs Optimatic, and you'll see why I'm proposing this solution.

All this is to say - I feel like this could be a great addition to this module if others agree.

Share your thoughts!