Contrib.social

Marketing Strategy

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Created on 1 July 2025, 3 months ago

Problem/Motivation

It is essential to all marketing activity that we form a true understanding of our target audience, their characteristics, needs, challenges they face, what influences decision making, what marketing channels and content they engage with. Having this clearly defined, based on research, will help inform our marketing strategy and all activities we undertake.

Proposed resolution

Form a sub group from the marketing team to develop this understanding drawing from expertise offered at Acquia.

Remaining tasks

  1. Form the group
  2. Arrange initial call
  3. Agree methodology to define target audience(s)
  4. Document findings and share with marketing team
📌 Task
Status

Active

Component

Strategy

Created by

🇬🇧United Kingdom pdjohnson Manchester

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Comments & Activities

  • Issue created by @pdjohnson
  • Comment 6 days ago →
    🇬🇧United Kingdom pdjohnson Manchester

    Alan and I have worked extensively on the marketing strategy, which is now available to an internal group. It is now being used to inform an execution plan.

    Anyone interested in contributing to the marketing rollout is welcome to make contact with me via Drupal Slack.

  • Comment 6 days ago →
    🇬🇧United Kingdom pdjohnson Manchester
  • Comment 6 days ago →
    System Message

    Now that this issue is closed, please review the contribution record.

    As a contributor, attribute any organization helped you, or if you volunteered your own time.

    Maintainers, please credit people who helped resolve this issue.

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