Marketers want to create personalized experiences for their end users. They want to show the right content to the right person at the right time.
But for being able to do that, we first need to identify the interests of our end user.
Personalization Segments (aka Segments): Group of segmentation rules that determine the target audience for doing market segmentation.
Personalization Segmentation Rules: A condition that allows categorizing people into a group, or a context condition.
Implement a way to create personalization segments, based on segmentation rules that allows us categorizing our visitors.
New UI for creating Personalization Segments.
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Personalization
Crediting Lauri and Mark for work on product definition and design/UX before I forget 😊
Crediting wim leers, effulgentsia for work on architecture.