- Issue created by @mabolek
The atomic units of promotional materials and social media can be seen as features and benefits (and collections of these). They can form the basis for campaign and sales enablement materials. Features and benefits are even more powerful when connected to challenges they resolve.
They are especially important when working with community contribution, as it makes it possible for contributors to find pick features and benefits to create assets for. It also makes it possible to link to existing assets and items that are lacking assets.
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To enable community-contributed marketing materials, a list of Drupal's features and benefits should be created and maintained, including mention of concrete challenges they resolve for different target audiences.
In this list, features, benefits, and challenges can be listed multiple times, in different combinations.
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