Using in production

Problem/Motivation

After reading the project description, I get a feeling that you are suggesting to create own custom site instead of using kickstart in production. This is what I am referring to.

And I quote,

Every module included in Commerce Kickstart 2.x exists on drupal.org as a standalone project. Developers most commonly use it as a learning tool and then download, install, and configure the source modules themselves into their built-from-scratch Drupal Commerce sites.