What are the undeniable shifts in the world that Drupal creates which will appeal to your prospects or Drupal evaluators?

I believe that the pitch deck needs to be inspiring, somewhat aspirational and perhaps provide help to those in smaller organisations to punch above their weight or companies trying to get Drupal into areas outside their normal areas of expertise / scale.

To this end I think the Slide Deck needs to contain some information about big real world changes Drupal can help organisations realise. This will take our output from being a mere informational deck to something more exciting.

I have come across an excellent blog post which can serve as a primer. What I would like you all to consider is what are the big changes that Drupal can make possible?

#1. Name a Big, Relevant Change in the World
"Don’t kick off a sales presentation by talking about your product, your headquarters locations, your investors, your clients, or anything about yourself.
Instead, name the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect."

Please contribute your ideas in the comments below.